Votiva Rebranding.

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Introduction

Votiva is the leading Microsoft Dynamics partner is South East Asia and are in the top 5% of Microsoft partners worldwide. They have multiple regional offices and over 80 active clients, many of which are famous brands. They have over 150 Dynamics professional on board and over 250 Dynamics implementations since they started.

The Challenge

Votiva had not updated their website and brand since their inception 8 years before this project started, and they were expanding rapidly to new markets where their brand was not known, and so first impressions counted more than ever. Votiva tasked Mäd with a complete rebranding, and also with the development of a cutting edge responsive website to inform clients, and drive sales via online channels.

Our Approach

We decided to strive for a fast moving design process of running through many iterations of concept design, with weekly sit downs to decide on the best directions. We created over 200 logo variations over the course of a month, and eventually, we settled on a distinctive typographical logo with a unique stamp icon and the continued use of the old brand color of green.

 

The exploration of all these directions eventually led us to choose one very solid direction.

 

However, we still felt that something was missing and that this look was not dynamic enough. After some brainstorming sessions with the client, the creative team decided to integrate the Microsoft Dynamics color scheme into the Votiva branding, as that is the only software product they work with and sell.

The Results

Before we get onto the logo, it is really worth examining this next graphic. This shows the previous Votiva branding and website on the left, compared with our final result on the right. Imagine how their (potential) customers see them now compared to before? One could almost say that they are a brand new company.

 

We created a unique logotype that is used in all media to give a clear focus to the new brand. This logotype was similar enough to the old logo to still be recognizable but strongly hints that Votiva has grown beyond its startup roots and is now a mature and respected company in its own right.

 

In the background, the entire brand rests on this pattern that we created based on the colors of the Microsoft Dynamics colors.

 

Our next task was to create a matching website and also complete the rest of the stationary to ensure a consistent and awesome brand image across all customer touch-points.

While Search Engine Optimisation is not one of our core services, we agreed to also tackle that side of things for this project and kept best practices in mind while building out the site. The result? First on Google for several key search terms, with a substantial increase in site visitation and lead generation.

Bonus Points

Votiva were in fact so pleased with the results, that roughly a year after this project they actually made a strategic investment into Mäd and are now shareholders.

Now that’s a customer success story!

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