Maio Mall Character Design.

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Introduction

Maio Mall is the leading eCommerce platform in Cambodia. They commissioned Mäd to create a character to integrate into the existing brand.

 

 

The Challenge

The main challenge in this project was the fact that it was the first time that Mäd had tackled character design, and also that the eCommerce platform was launching in less than six weeks, and so there was a fair amount time pressure on the project. You can also add the fact that there were multiple stakeholders involved, and so we had to ensure good results, fast.

Our Approach

Because this character/mascot was going to play a hugely important part in the marketing campaign of this eCommerce startup, we had to ensure that the design was just right. We choose to quickly iterate dozens of variations daily, sometimes even just as pencil drawings, and work closely with the client team to integrate their feedback into the iterations to create the perfect mascot.

Here is a selection of the character designs that Mäd created in this two-week week project.

 

The Results

In the space of two weeks, Mäd created a fun-loving eCommerce robot mascot that can help bond with new customers and give the brand the best possible chance to succeed in a highly competitive market.

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