(Awesome) Services. Emphasis on Awesome.

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Mäd is a Creative Consultancy for digital services. We help business and organizations move up.

We’re all about high impact, high-quality work. But traditional approaches don’t let us pursue our ideas to the best of our abilities.

So we built a place where we could think differently.

We work closely with our clients to become an extension of their business, and adding a creative touch that is hard to find.

Three Disciplines. One Incredible Company.


Razor sharp strategy to move your business forward.


State-of-the-art technology and software development services.


Beautiful design that encompasses breath-taking functionality.



Strategy & Insight.

Nothing is a bigger waste of time and money than activity without insight and planning. Move with open eyes. We use all of the tools at our disposal to devise a strategy and plan that will work harder for you.


Creativity is at our core. Build beauty and functionality that connects with your customers. We’ve done it for software companies like Blue and international re-branding projects for established industry leaders.


Innovation isn’t novelty. Or ideation. Create unprecedented value with a team that knows the difference.


Understanding the market is key to creating a strategy that produces results. (Obviously.) We’ll interview key stakeholders, find market numbers, analyze the data, and present our findings and recommendations to you.  That’s right, we’ll do the maths for you.

Operating Procedure Review.

Build an SOP (Standard Operating Procedure) that is rooted in an uncommon sense to ensure that your team are as efficient as possible. Check out our own SOP at http://howto.workwithmad.com

Technology Strategy.

Build a winning technology strategy with our team. Ensure that you choose the best configurations and architecture to ensure that you stay five steps ahead of the competition. Maybe six, if you start this week.

Quick Wins & Optimizations.

Hit the low-hanging fruit hard and fast fruit-ninja-style, as we look at the quick wins that will move your business to the next level.



Business Systems.

How does your business use technology? (Read: How well is it using tech?)  At a basic level, tech can improve organization, communication, and reduce burned time. At its potential, it can streamline processes, leverage your business model, and open up entirely new opportunities for growth. Get in high gear.

Digital Products.

What we’re talking about is limited only by your imagination. Our programmers are fluent in 16 coding languages, and our developers can build across 23 tools. Workplace software? Check. Multi-platform e-commerce? Check. What can you imagine?

Mobile Applications.

Mobile apps that bring your strategy to life. We develop mobile apps from conception to delivery. Understand which features your users want and get a well-designed, simple-to-use mobile application that will rock the market. We’ve done it before with Pi Pay, and we’ll do it again.

Corporate Websites.

Our experience and expertise will translate to a beautiful, functional website that will expand with your business.

Check out the tech behind this website, check out the gorgeous site we put together for the Chip Mong group, or take a gander at the website that cost exactly 75 bottles of fine rum.


Because brick-and-mortar stores are more expensive, and renovations take forever. Get yourself a storefront unencumbered by the weather or rent, sorted front and back-end to make it smart, responsive and simple-to-use.

Specification Writing.

Writing specifications is a crucial step in ensuring that a project is delivered on budget and on time, and ensuring that the features that are built match the standard expected by both the client and the end-users. (Ideally though, you’d be exceeding them. )

Platform Evaluation.

Unsure what technology platform or software application to choose for your business? Let our team do the heavy lifting with all the research and vendor evaluation, and come up with a proposal that ensures you choose the best possible option for your company.

Technology Road-mapping.

Understand what you need to build in the next twelve months (and, more importantly, why you need to build) by having our experts design a technology roadmap that will hit your business goals. Invest in a plan for scale, strategy, and your business’s full potential.


Brand Design.

Roll out your brand to every facet of your business with Mäd. Ensure that every customer touchpoint speaks the same clear message about who you are, and why you’re in business.

User Experience Design.

This field of experiential design is concerned with how a product ~feels.~ Products and processes need to feel natural and logical for the best possible user experience, working with verbal and cognitive stumbling blocks to build an experience that is smooth (and satisfying.)

User Interface Design.

The conception and implementation of the visual language of your platforms is crucial to translating your brand to new, high-tech spaces. Our UI designers will draw out user paths, create a cohesive guide for your brand, and figure out a consistent design language.

Business Process Design.

Create effective processes that are simple, logical, and allow your business to painlessly scale upwards. In the age of automation, this sounds so rational but is rarely done. Create more time in your life for the things that robots can’t do.

User Stories.

User Stories are used to make sure software does it’s job. And like all stories, user stories have a beginning, a middle, and an end: “as a <type of user>  I want <value> for <my needs/desires>.”   We love to make sure they have happy endings.

Workplace Design

Look after your team, your team will look after your customers, and then your customers will look after your shareholders. Build a fun, creative place to work where your team will earn the hell out of it.

Customer Journey Mapping

If you know your customers, you can create value for them. Understand how your customer’s journey affects their interaction with your business, and discover unique insights that can make your customer love you, and have them coming back again and again.

Blueprint and Storyboarding

This is the design before the design. The brick-maker for the house builder. The intercellular matrix to the bicep you’re trying to bump up. Get a deep understanding of what your products or servicescould be, and the implications of high-level choices you make at the start. You’ll discover the most unexpected surprises

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