The business flywheel is a great concept that we first discovered in Jim Collins’ excellent book “Good to Great,” and “The Everything Store”.
It’s a method to look inwards at what you do, and especially those things that won’t change over time, and then build them into a strategy that is greater than the sums of its parts. You can read about Mäd’s flywheel and see how everything we do today puts us in a better position tomorrow. Growth can become the constant.
At Blue, we wrote up our flywheel right from day one, to ensure that we had a consistent approach to everything we do, a framework for decision making from everything from finance, to design, to user experience.
- Simplicity — This is our core underlining philosophy. The way we work and the tools we use are not currently geared towards meaningful work. We need to go back to the basics and get it right. Simplicity will never go out of style.
- Traffic — Our approach is highly opinionated, and rare. We’re tackling the unserved market, and we will keep gaining traffic.
- Lower Cost Base — We get more value out of fixed costs as our user base grows. Project management software is crazy expensive, and it doesn’t have to be.
- Investing in the things that don’t change — As our base costs decrease, we can spend more on things that don’t change. Invest in fantastic user experience, a speedy system, and a no-learn application that anyone can pick up and use.
So, if you’re into keeping things simple, then you might just want to check out Blue.